November issue

Headlines

	Hear Jingle Bells yet?
	MSL Extends Relationship
	Are you a big head?

Other news

A reminder of what we do
We pride ourselves in our ability to get to the heart of your communications requirements and recommend strategies and tactics that meet your aims and most importantly, achieve results.
We believe in creating 'value for money' campaigns, designing plans to large and small budgets and robust measuring of results. 
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Award success

Smart client, Solaglas Windowcare swept the board at the recent Rotherham Business Awards. The company was named Business of the Year, won categories for Investing in Skills and Excellence in Business and was runner-up in both Customer Service and Innovation in Business categories. Smart researched and wrote the submissions and managed the process from end-to-end. More >

What now for Russell Brand?

Entertainer on a SAGA cruise, Director General of the BBC, frontman for the True Love Waits campaign? You tell us.

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Hear Jingle Bells yet?

Guess what? Christmas is coming!

Cue collective groan, however now’s the time to think about boosting those sales figures. If you do more business up to the festive period, PR and other marketing services could be just what you need to kick-start your festive campaign. 

• PR on tap: Speak to us about SmartStart - cost-effective PR and marketing services geared to fit most budgets. More >

MSL Extends Relationship

MSL, the independent legal expenses insurer and vehicle solutions provider is to continue its relationship with Smart.
The 12-month extension follows an initial project period in which Smart handled award submissions, generated press coverage and produced copy. 
Nigel Charlesworth said: “It’s highly gratifying to have MSL agree to use us for a longer period. It’s always difficult to prove yourself in the short-term, but we have had great support from the company and been able to make an impact.” 

The Cheadle-based company provides the entire range of legal expenses insurance products and along with its fleet management services, sources vehicles from prestige to commercial.
 

Are you a big head?

If you get your face in the paper on a regular basis, well done for getting personally involved in your company’s PR. Some people might worry about over-exposure, but never fear, it’s a truism that people buy from people and presenting a friendly face to the business helps the relationship.

And unless you are Coke or Google, with a brand recognised around the world, then your personal profile and image is a good way to raise your business profile. It doesn't always need to be business-related. In fact, it is in our nature to seek out people like ourselves, with experiences we can share. Your views on life, work and leisure time might just be as interesting as your thoughts on business. A case in point being the popular My Passion piece in the business section of the Yorkshire Post. 
 

Brand personality
If you need further proof, just look at Richard Branson. His businesses are no less hard-nosed than any other, but his persona of grown-up hippy and challenger of established brands pervades every product – even financial services. Take away Branson, and yes, you will recognise the Virgin brand, but add his personality and you immediately have a perception of what the product stands for.
 

Back in the real world, small businesses that heighten their profile over competitors can reap commercial rewards. One way is to be an expert in your field. You might not think it, but you know more about your business than most people. If you have a story to tell or a point to make – tell it, and at the same time, promote your business/service. It projects a positive image of you, your business and makes you approachable.
 

For more information email info@thesmartagency.co.uk