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February issue Headlines
Other news
Marketing Mace Building and consultancy group, Mace, asked us to produce marketing materials for a national exhibition and conference on building schools of the future. We urged use of impactful and emotive images to catch delegates' attention. Spot one at the top of the e-newsletter. More > The Groom gets the Smart treatment Are you ready for reputation fall-out? We talk to the Yorkshire Evening Post about keeping trust with customers when it all goes wrong. More >
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Welcome to our e-newsletter - designed to keep you up-to-speed on what's happening with us, and hopefully provide you with some useful stuff at the same time. New to Smart? In a nutshell, we help big and small organisations get their message across to key audiences in a creative and effective way. With companies, we focus on their commercial goals - whether they are to generate leads, increase sales or attract the best people. Public sector clients ask us to deliver on specific projects aimed at internal and external audiences. But it's not just about media coverage - we look at the bigger picture and deliver a joined-up solution - from e-marketing to traditional advertising. Drop us an email at info@thesmartagency.co.uk and see if we can help with your project. And us? Smart is run by ex-Green Flag and UKI Partnerships head of PR Nigel Charlesworth and experienced agency owner, Emma Kirkaldy. Find out more about what we can offer and our experience across sectors. More > Enough about us, here's information at our site which we hope you'll find useful. Loved-up! Finding true love (or your ideal PR partner anyway). More > Crisis? What Crisis? What can we learn from Northern Rock's very public fall from grace? More > Another survey? A great way to generate coverage, but how do you stay on brand? More > Delivering the home security message for Halifax 
Leading home insurer Halifax wanted to target high-crime Greater Manchester and highlight the risk of burglary and the need for home insurance. The company also wanted to position itself as an expert on home security and drive sales across all channels. We decided to focus on two key seasonal times when homes are at a greater risk of burglary: in October when the clocks change and in the run up to Christmas when homes are chock full of presents. To give the campaign extra media appeal we drafted in former Greater Manchester Police crime prevention head David Heathcote as a spokesman for the campaign. With positive brand and product messages in more than 60 per cent of coverage, the campaign also generated 25 mentions in the region, including two articles in the Manchester Evening News. Radio coverage included features on BBC Manchester, Century FM and was also aired on local satellite TV station, Channel M. PR industry magazine PR Week highlighted the campaign in its February 22 issue. More >
Supporting glass specialist's growth plans 
When glass repair and replacement specialist Solaglas Windowcare wanted help with getting their growth message across to insurers, they called on Smart for advice. The company also wanted to been seen as an integral part of the Saint-Gobain UK operation and increase awareness of its full offering, including call management and commercial services. We've put together a six-month programme that includes generating editorial, advertising, sponsorship, awards submissions and media opportunities for company MD, Ian Davy. Visit our website and say hello.
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