May issue

Headlines

	It's Spring time, ahhh...
	Helping SMEs to grow
	Supporting the commercial drive

Other news

Reputation talk

Nigel Charlesworth, spoke on crisis management this month at an event staged by the Chartered Institute of PR.  Reputation Today, attracted leading figures from across the country. High on the agenda were the problems besetting British Airways and the melt-down at Northern Rock. 

Marketing The Groom

With The Groom up and running in Leeds, tailoring firm Roberts is looking to grow its gents' outfitting business and has asked Smart to help with the marketing push. Support includes branding, direct mail and copywriting.

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It's Spring time, ahhh...

Don't you just love May? Two nice long Bank Holiday weekends and the weather starts to take a turn for the better (sort of). It's also a good time to take a fresh look at the marketing plan and look for new ideas. 

So our theme this month is growth, rejuvination and helping firms freshen-up their marketing plans. Oh, and say hello to Mint Sauce, our favourite Yorkshire Spring lamb.

In this issue:

• Time to talk about your company or service? Find out more about our new service for small businesses and entrepreneurs. More >
• We put the spotlight on the murky world of online PR. More >
• Are you a small business, or have clients that need a profile? Here's our guide to using PR to get your message across. More >

Call us on 0870 403 6499, email info@thesmartagency.co.uk or make an enquiry.

Helping SMEs to grow

We've launched a new service for start-ups, small companies and entrepreneurs.
Called The Smart Start, it offers companies and not-for-profit organisations consultancy and bespoke services to suit smaller budgets.
Heading the service is Emma Kirkaldy, who started her own business from scratch eight years ago. 
She says: “We recognised that there is a huge interest now in people starting their own business. 
"Entrepreneurs like Peter Jones and Sir Alan Sugar have become celebrities in their own right and their success has encouraged people to go out on their own. However, we know being in business can be tough and it can be hard for small companies to get their message across in a crowded marketplace. That’s where positive PR and targeted marketing communications can help."
Smart offers the full range of services including media coverage, events, design, direct mail and copywriting for newsletters and websites. 
If you are not a small business, perhaps you have clients that would benefit. Visit: www.thesmartstart.co.uk for more information and outline costs.
 

Supporting the commercial drive

Glass repair and replacement specialist Solaglas Windowcare has asked Smart to help it achieve greater share of the commercial and retail sectors.

Along with media relations activities, the agency will manage advertising and sponsorship. 

Nigel Charlesworth, leading the account said: "Solaglas Windowcare is already a prominent player in the insurance sector and is now turning its sights on its growing commercial glazing operation. 

"We are helping with all aspects of the marketing effort which includes design, advertising and generating media coverage in key trade titles."

Image: courtesy of Saint-Gobain Group.